What is Positioning in Marketing?

What is Positioning in Marketing? positioning Brand positioning is, in part, set by your market conditions If you're a challenger brand, you can't claim to be the market leader when another brand holds the positioning Positioning tends to be intimately connected to the concept of a target market That is, a brand's positioning often defines the target audience For example,

positioning The five different positioning strategies you should consider for your company are market positioning, product positioning, brand positioning,

brand positioning Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors  What does market positioning mean? Market positioning is a strategic exercise we use to establish the image of a brand or product in a consumer's mind This is